Copy Protection, Privacy, and the TiVo Service
76
5 Comment Regarding Children.
TiVo feels strongly about protecting the privacy of children and encourages
parents to be involved in the television viewing of their minor children by,
for example, limiting the types of content minor children can watch.
6 Separate Rules for the TiVo Web Site.
We have a separate privacy policy that covers activities on our web site.
However, if you register for TiVo service on the Web, or log in to your
account preferences page (when available) to make changes to your account
or request services, this Privacy Policy will apply to the User Information
you provide to us in those instances. If you use the TiVo web site to access
certain features or services such as Online Scheduling, we may institute
amendments and modifications to this Privacy Policy addressing the
handling of your information in providing you such features or services to
which you must agree if you wish to use such features or services.
7 Home Network Applications.
TiVo DVRs connected to a home network may be able to discover Third
Party applications on your personal computer or other network servers that
can be accessed on your DVR. These applications are identified on the
TiVo menu with a computer icon and may not conform to TiVo’s privacy
policy. You understand and acknowledge that TiVo is not responsible for
any such Third Party applications you choose to access. We caution you not
to enter any personal or sensitive information (such as social security or
credit card numbers) while using an application unless you have verified it
is from a source that you trust.
8 Security of User Information.
When you contact us by e-mail or phone regarding your TiVo service, we
ask you for certain Account Information-in order to verify your identity-
before accepting requests to make changes to your TiVo service. We take
these steps to ensure that only you or a household member who knows your
Account Information will be able to access or change your User
Information.
TiVo uses industry-standard methods such as encryption to secure the
communication of viewing information from your TiVo DVR to TiVo. In
addition, TiVo uses industry-standard methods of securing its databases of
User Information, including the use of firewalls. Except as provided
elsewhere in this Privacy Policy, TiVo limits access to User Information
databases to those persons in the TiVo organization who have a business
need for such access, including servicing your account, informing you of
service news and special TiVo offers, or aggregating Account Information
or Anonymous Viewing Information for the purpose of conducting
research, and targeting new users. However, you should know that no
company, including TiVo, can fully eliminate security risks associated with
User Information.
9 General
9.1 Future Features, Services, and Amendments to this Privacy
Policy.
We may add to or upgrade the TiVo service to provide you with
new features on an ongoing basis. We may also make available new
services in the future. New services will be governed by the privacy
policies of the respective service provider. To the extent that any new
features or services may require amendments to this Privacy Policy to
describe the treatment of User Information, these amendments are
effective upon notice to you. In the event that we make a substantial and
material change to our treatment of User Information, such as a change
in the way that we collect, use, or disclose Personally Identifiable
Viewing Information, we will notify you of such planned change and
offer you the opportunity to alter your privacy preferences.
9.2 Technical Problems. Even though TiVo has taken significant steps to
ensure that your User Information is never collected, used, or disclosed
by TiVo except as set forth by this Privacy Policy, technical mistakes
