Copy Protection, Privacy, and the TiVo Service
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also use this viewing information to select advertisements or other
promotions for you that you may be interested in. TiVo does not receive
the Personally Identifiable Viewing Information stored on your TiVo
DVR without your consent. Absent your consent, no “tag” is added to
the Anonymous Viewing Information transmitted from your TiVo DVR
to TiVo that would enable TiVo to identify the TiVo DVR from which
it came.
The collection of Personally Identifiable Viewing Information is
necessary for the use of certain advanced TiVo features. You will be
asked to change your privacy preferences to allow TiVo to collect your
Personally Identifiable Viewing Information before you can use these
advanced features. If you expressly choose to allow TiVo to collect
your Personally Identifiable Viewing Information, TiVo may use this
information to provide the requested services as well as for surveys,
audience measurement, and other legitimate business purposes.
However, TiVo will not sell or otherwise disclose your Personally
Identifiable Viewing Information to Third Parties (as defined in Section
3.1) without your express consent.
2.3 Anonymous Viewing Information. We use Anonymous Viewing
Information to develop reports and analyses about what programs,
advertisements, and types of programming our users (as a whole or in
subgroups) watch or skip, for other programming or advertising
research, and for any other legitimate business purpose. For example,
we use Anonymous Viewing Information to develop inferences that
people who watch show X also watch show Y. We also use Anonymous
Viewing Information to help with the investigation of technical issues
with our systems.
2.4 Diagnostic Information. TiVo collects Diagnostic Information logs
from a small number of randomly sampled TiVo DVRs for quality
control and technical troubleshooting purposes.
2.5 Commerce Information. TiVo uses Commerce Information as
described in Section 1.5.
2.6 Feature Generated Requests Information. TiVo uses Feature
Generated Request Information for the purposes described in Section
1.6.
2.7 Activating the TiVo Plus Service. When you activate a TiVo DVR
that was receiving TiVo Basic service to receive the TiVo Plus service,
and it is the only TiVo DVR on your account receiving the TiVo Plus
service, your TiVo DVR will provide Anonymous Viewing Information
and Diagnostic Information to TiVo. You may opt in to the collection of
Personally Identifiable Viewing Information or opt out of TiVo’s
collection of Anonymous Viewing Information and Diagnostic
Information pursuant to the terms and conditions of this Privacy Policy.
2.8 Reverting to the TiVo Basic Service. If you decide to terminate your
TiVo Plus service, and your TiVo DVR is eligible to receive the TiVo
Basic service, that TiVo DVR will retain the opt status that it had when
the TiVo Plus service is terminated. NOTE: Your TiVo DVR may not
be eligible to receive the TiVo Basic service. Consult your User’s
Guide to determine if your TiVo DVR is eligible to receive the TiVo
Basic service.
2.9 TiVo Customers with Multiple TiVo DVRs. TiVo will cause all of the
TiVo DVRs on your account to have the same “opt” status. This means
that if you opt out of our collection of Anonymous Viewing Information
and Diagnostic Information from one TiVo DVR, we will not collect
Anonymous Viewing Information and Diagnostic Information from any
of the TiVo DVRs. If you request that TiVo collect your Personally
Identifiable Viewing Information from one TiVo DVR, TiVo will
collect Personally Identifiable Viewing Information from all of the
TiVo DVRs on your account.
