Copy Protection, Privacy, and the TiVo Service
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consent, do not allow TiVo to collect Personally Identifiable Viewing
Information, but do allow TiVo to collect, use, and disclose
Anonymous Viewing Information and Diagnostic Information logs, in
addition to Account Information, in manners consistent with this
Privacy Policy. Commerce Information is collected, used, and disclosed
only upon your affirmative response to an offer. Feature-Generated
Request Information is collected, used, and disclosed only upon your
affirmative choice to use a particular feature. NOTE: Depending on
your level of TiVo service and the model of your TiVo DVR, such
features may not be available to you. You may be asked to change your
privacy preference should you choose to select certain features that will
require TiVo to collect certain Personally Identifiable Viewing
Information in order to customize your viewing experience.
Even though Anonymous Viewing Information and Diagnostic
Information do not include any Contact Information, if your TiVo DVR
is receiving the TiVo Plus service, you may request that TiVo block the
collection of Anonymous Viewing Information and Diagnostic
Information from your TiVo DVR. If your TiVo DVR is receiving the
TiVo Plus service, you may further opt not to receive communications
that we send to you based on your Account Information; provided,
however, that we will still send you communications TiVo deems
important regarding your TiVo Plus service. If you make this choice,
you understand that we will not be able to inform you about any
upcoming features, improvements, or promotions regarding your TiVo
Plus service. In all cases, however, we will collect and use your
Account Information (including Service Information) to enable us to
provide your TiVo DVR with the TiVo Basic service and the TiVo Plus
service. If your TiVo DVR is receiving the TiVo Plus service, you may
choose to change your privacy preferences to allow TiVo to collect
Personally Identifiable Viewing Information from your TiVo DVR.
If you are a TiVo Plus customer and you would like to change your
privacy preferences, you may (a) send TiVo a signed written request at
the address set forth in Section 8.3, or (b) call us at 1-877-367-8486 to
request a change. NOTE: Please see Sections 2.7, 2.8, and 2.9 above for
important provisions if you have a TiVo DVR eligible to receive the
TiVo Basic service and if you have multiple TiVo DVRs.
4.2 Review and Update of Account Information. We believe you have
a right to know your Contact Information, billing information, and
privacy preferences collected and stored by TiVo and to update or
change such information you believe is incorrect. You may make a
request by telephone, mail, or via the web (if and when available) to
review such information and we will mail you a printout of such
information. If you request that certain parts of such information be
changed, we will make the changes to the extent commercially
practicable. In addition, we will take commercially reasonable steps to
propagate those changes to Third Parties with whom we may have
shared such information pursuant to this Privacy Policy.
4.3 How to Delete Information. Should you decide to discontinue your
TiVo Plus service, you may make that request by telephone or mail and
we will suspend billing for the TiVo Plus service. After you discontinue
the TiVo service, TiVo will maintain your Account Information only as
long as necessary for business purposes. In addition, although we delete
your Account Information from our “live” database, your Account
Information may remain in our archives and records until they are
destroyed. NOTE: If your TiVo DVR is eligible to receive the TiVo
Basic service then upon termination of the TiVo Plus service you may
elect to continue receiving the TiVo Basic service. In such a case, TiVo
may maintain your TiVo Plus service Account Information until such
time as your TiVo Basic service is terminated. Consult your User’s
Guide to determine if your TiVo DVR is eligible to receive the TiVo
Basic service.
