18
SWISHERHISTORY
BackbeforeelectricitycametoruralMissouriMaxSwisherwasproducinglawnmowers
fromhismother’schickenhouse.Maxneverlikedtomowgrass.Heinstalleda
gearboxonhisfamily’slawnmowercreatingaself-propelledunit.Bytyingoneendofa
ropetothemowerandtheotherendtoatreeinthecenteroftheyardthemower
circledthetree,shorteningtheropeandguidingthemowerinconcentriccircles.Max
enjoyedrelaxingunderashadetreewhilehisinventiondidallthework.
Maxhaddesignedhisfirstself-propelledrotarylawnmowertodohisdirtyworkforhim.
Neighborsnoticedhisnewinventionandbeganaskinghimtomake more.Today,60
yearslater,SwisherMowerandMachineCompany,Inc.isstillproducinginnovative
lawnandgardenandATV/UTVequipmentdesignedtogiveusallmore“relaxinginthe
shade” time.
SwisherproductshavebeenfeaturednationallyontelevisionprogramssuchasRegis
andKathieLeeandseeninpublicationslikeATVMagazine
,CountryJournal,Popular
MechanicsMagazine andothers.InJanuary2000PopularMechanicsMagazine
namedMax’szeroturningradiusridingmoweroneofthe20
th
century’stophousehold
inventions.
Swisheroffersvalueandfunctioninitsproductstomeetyourgroundsmaintenance
needs.
CELEBRATING 60 YEARS OF INNOVATION
1945 - 2005